Starbucks Retail Stores Essay Example | Topics and Well Written Essays - 3000 words - 1

Starbucks Retail Stores - quiz ExampleThis essay stresses that neighborly responsibility, and in particular consumer and community considerations play central role in the process of Starbucks brand positioning. It is acknowledged that Starbucks coffee shops are active members of local communities. Starbucks coffee shops are bring on the near-by corner, being 200 in London alone. Through a consistent form _or_ system of government of community-directed events and wide-spread initiatives, Starbucks have continuously supported community growth and added to community satisfaction. The Bookdrive initiative is running for a thirdly consecutive year where Starbucks customers donate books to local schools, nurseries or hospitals. Timebank is another community-targeted endeavour, involving individuals in various local activities. The Workwise course is targeted at employability of young people. Starbucks ethical coffee was initiated along with other retail shops promoting Fairtrade prin ciples. Acknowledging that Starbucks coffee shops are not merely coffee traders, but are active members of the local communities, has long-term benefits for the company in damage of brand positioning.This paper makes a conclusion that the strengths of the Starbucks brand include international know-how, advanced brand recognition, tonicity raw materials, premium speciality coffee products, good shop locations, personalized service, special attitude and community-oriented social policy. Still, markets and consumers are not static therefore brand-supporting activities should be continued, and adjusted to changing market developments.